Malaysia, internet tv, information technology, cyberjaya, cost competitive city - Cyberview, the landowner of Cyberjaya, Malaysia and the entity mandated by the Government of Malaysia, to spearhead the entire development of Cyberjaya, Malaysia has partnered with information technology - knowledge-based, internet tv operator Cuzzy Media to promote Cyberjaya, Malaysia utilizing Web 2.0 strategies, while simultaneously leveraging the power of selected global television networks, namely, CNN, CNBC, MSNBC, and Fox News.
Cuzzy Media, an internet tv services provider and a MSC MALAYSIA status company, is headquartered within Malaysia's most high tech and yet the most cost competitive city of, Cyberjaya. It is one of the many developments owned, operated and maintained by Cyberview. Cuzzy Media owns and operates a highly successful free internet tv platform called XBB.TV (Extreme Broadband Broadcast Television) that delivers dynamic interactive content to a broadband enabled audience, globally. www.xbb.tv is a free site. In this campaign, Cyberview"s TVC and info-documentaries are also concurrently screened on Cuzzy Media's internet tv platform - XBB.TV , to further capitalize on a large information technology literate traditional media audience.
Cyberview's Managing Director Redza Rafiq said, "Cyberjaya, Malaysia is now 11 years old and the past two years saw us aggressively promoting Cyberjaya, Malaysia, and I am proud to say that we have been successful in branding Cyberjaya, Malaysia as an information technology leveraged, yet highly cost competitive city to live, study, work and play in."
He said the success rate can be seen in the number of companies that moved to Cyberjaya, Malaysia in the last two years. "A total of 172 companies moved to Cyberjaya, Malaysia between 2006 and 2007, as compared to the 302 companies from 1998 to 2005. We would like to attribute the increase to informative marketing exercises coupled with tailor made packages that we offer investors from all over the world, especially those operating research and development activities, shared services operations and other tech based outsourcing operations from a cost competitive city in Asia."
Cyberjaya, the nucleus of MSC Malaysia, now hosts 474 companies, 30 of them multinationals and 444 home-grown companies. Amongst the multinational corporations who have operations in this cost competitive city of Cyberjaya include, DELL, HSBC, BMW , DHL, SHELL and many others. They chose Cyberjaya as it delivers modern infrastructures and a ready pool of cost competitive multilingual knowledge workers who graduate from a series of Universities that are located within Cyberjaya. These universities specialize in Information Technology, Business, Medical Sciences and Creative Content disciplines. They also enjoy a large pool of foreign students from China, India, Africa, Middle East, Eastern and Central Europe , as they deliver internationally recognized curricular.
Mr Jeffrey Raj, Founder and CEO of Cuzzy Media said: "As a fellow corporate citizen of Cyberjaya, and as an operator of a global internet tv platform, we are pleased to be given this opportunity to partner with Cyberview in marketing Cyberjaya to the world. These campaigns capture the real essence of a thriving international community serving a globalise world. We have created an engaging series of messages that helps Cyberjaya achieve its branding objective of becoming a branded information technology based, cost competitive city of choice for the global business community.?
The city of Cyberjaya, Malaysia sets the standard for outsource / shared services city of choice, for foreign corporations who wish to re locate their knowledge based activities, that requires state of art modern infrastructure, yet at very competitive prices in comparison to their peers within Asia.
By Fadzilah Hj. Muhamad
http://newscentre.msc.com.my/articles/839/1/Cyberview-Partners-with-Information-Technology-and-Internet-TV-Company-Cuzzy-Media-to-Market-Cyberjaya-Malaysia-Globally/Page1.html
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